Entity Clarity refers to the unambiguous and consistent representation of named entities (such as people, organizations, products, or concepts) within a piece of content and across the web. For AI models to accurately understand and represent your brand or products, it is crucial to have clear and consistent information about them. This involves using consistent naming conventions, providing clear definitions, and leveraging structured data to explicitly define entities and their relationships. High entity clarity helps AI models to confidently and accurately cite your brand.