How Cloudworks reclaimed the #1 Spot with a 525% Leap in AI Search Position
Learn how a specialized Nordic IAM leader outperformed global consulting giants by optimizing its content for AI-generated answers.
525%
Growth in Position Score
3.5x
Increase in Mention Score
#1
Competitive Ranking in AI Search
Cloudworks
cloudworks.no- Identity and Access Management (IAM)
- IT Consulting
Nordics (Norway, Denmark, Sweden, Finland)
11-50 employees
Learn how Cloudworks, a Nordic IT consulting company specializing in Identity and Access Management (IAM), helps organizations design, implement, and manage secure identity systems that control access to applications, data, and digital services across complex IT environments.
The challenge: The "Invisibility Gap" in the Era of AI Search
Cloudworks is a Nordic specialist in Identity and Access Management (IAM), supporting organizations across Norway, Sweden, Denmark, and Finland. While the company had strong technical expertise and a well-established reputation among existing clients, the rise of AI-generated search answers introduced a new visibility challenge.
“We have built a strong IAM presence in the Nordics, and it's important to us that this is also reflected in AI search. We want to be visible where customers are searching, exploring, and asking relevant questions, and it's become clear that traditional SEO alone is no longer sufficient.”
Specialists competing with global consultancies
When B2B decision-makers asked AI assistants questions such as "Who are the leading IAM consultants in the Nordics?", responses were often dominated by large global consulting firms. These firms benefit from extensive online presence and broad content ecosystems, which can influence how frequently they appear in AI-generated answers, even in highly specialized categories.
Why visibility in AI search mattered
Generative AI systems do not simply rank pages; they synthesize information from multiple sources. As more CTOs and CISOs began using AI tools during the early stages of vendor research, Cloudworks faced the risk of being overlooked before reaching the initial shortlist. The company needed a way to measure and improve how often its expertise appeared in AI-generated answers.
The Solution: Building a Repeatable Framework for the "Zero-Click" Internet
To close the visibility gap, Cloudworks recognized that traditional SEO alone was no longer enough. As more high-intent buyers began researching vendors through AI-generated answers, the company needed a more structured way to understand and improve how it appeared across these emerging discovery channels.
The Ansehn deployment enabled a two-phase technical turnaround that ultimately multiplied their Position Score by 6.25X and their Mention Score by 3.5X.
6.25x
Position Score
3.5x
Mention Rate
“Ansehn gave us a much clearer view of how Cloudworks was appearing in AI-generated answers and what we needed to do to strengthen our visibility. It made something that previously felt difficult to navigate far more measurable and actionable.”
Visibility Measurement and Strategic Alignment
Cloudworks used Ansehn to establish a baseline for how often and how prominently it appeared in AI-generated answers compared with larger competitors. A key metric in this process was Position Score, which helped the team track prominence across relevant buyer prompts and connect AI visibility more closely to its broader go-to-market strategy.
Targeted Content Actions for AI search
Armed with that data, Cloudworks executed a focused set of content improvements designed to make its expertise easier for AI systems to interpret and cite:
Concept clarity. Technical explanations of IAM and Zero Trust were rewritten into clearer, self-contained definitions for AI-generated vendor comparisons.
Structural optimization. Complex specifications were reorganized into formats that AI systems could parse more easily during synthesis tasks.
Intent alignment. Existing content was mapped to the specific questions buyers ask during early-stage vendor research and updated to address those prompts more directly.
The Results: 525% Growth and Total Market Dominance
The impact was clear and measurable. Over five months, Cloudworks significantly improved both the prominence and consistency of its presence in AI-generated answers, strengthening its visibility against larger global consulting firms.
Key outcomes include:
A 525% growth (6.25X increase) in Position Score. guaranteeing early buyer attention before competitors are introduced.
A 3.5X multiplier in Mention Score. dominating the Share of Voice throughout complex, multi-paragraph AI responses.
Securing the #1 AI citation rank. across Google AI Overviews, ChatGPT Search, and Perplexity Search, decisively beating larger global consultancies.
For a specialist firm operating in a highly competitive enterprise category, these results reflect more than stronger digital visibility. They show how AI search is becoming an increasingly important part of early-stage vendor discovery, and how specialized firms can compete more effectively when their expertise is clearly surfaced in AI-generated answers.
“We now have a much clearer understanding of how Cloudworks appears in AI-generated answers and what influences that visibility. That has been an important step in helping us work more actively and intentionally with AI search.”
About Ansehn
Ansehn is a GEO (Generative Engine Optimization) and AI Search Optimization platform that helps companies understand, measure, and optimize how they appear in AI-driven search experiences. Ansehn turns AI search from a black box into a measurable revenue channel.
