What fields matter in Article schema?

Last updated: July 13, 2026
Technical Optimization

Article schema is structured data that helps search engines and AI systems understand article metadata such as headline, description, author, publisher, date published, date modified, image, and main entity. The most important fields are the ones that establish trust, freshness, and context. For SEO and GEO, Article schema should align with the visible page content and canonical URL, not invent information. Include accurate dates, organization or author details, topic-relevant keywords, and a clear description. When paired with helpful content, Article schema can make it easier for AI assistants to identify, cite, and summarize your page correctly.

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