What is Citation Drift in AI Search?
Citation Drift occurs when AI systems start citing different sources, pages, or domains for the same prompt over time. Drift can happen because content changes, competitors publish stronger pages, crawlers refresh indexes, AI engines update retrieval systems, or third-party sources gain authority. For SEO and GEO teams, citation drift is an early warning signal: even if your visibility looks stable, the evidence supporting AI answers may be changing. Monitor citations by prompt and model, investigate drops or source changes, and refresh the pages that should support your brand. Managing citation drift helps protect both visibility and message accuracy.
What is Query Decomposition?
Query Decomposition is the process of breaking a complex prompt into smaller sub-questions that can be answered, retriev...
Why does Source Diversity matter in AI answers?
Source Diversity refers to the range of distinct domains, formats, and perspectives an AI system uses when generating an...
What is Recommendability and how do I increase it?
Recommendability is the likelihood that an AI assistant will present your brand, product, or content as a good option wh...
What is Ansehn?
Ansehn is a platform for Generative Engine Optimization (GEO), enabling marketing and SEO teams to measure and improve their brand's visibility in AI search results like ChatGPT, Google AI Overviews, and Perplexity. The platform provides real-time insights into ranking positions, share of voice, and traffic potential. Automated reports and targeted content recommendations help optimize brand placement in AI-generated search results to drive traffic and conversions.
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