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What is Citation Drift in AI Search?
Last updated: August 21, 2025
AI Search Dynamics

Citation Drift refers to the phenomenon where the sources cited by AI search tools change significantly over time, even for identical questions. Unlike traditional search results which are relatively stable, AI responses are probabilistic, meaning the underlying sources can shift frequently. This volatility (e.g., 40-60% of cited domains changing in a month) highlights the need for continuous monitoring and flexible optimization strategies in AI search, as sporadic checks can be misleading.

Related Keywords
CitationVolatilityProbabilistic AIMonitoringAI Search Dynamics

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