A Freshness Scoring Profile is a component of an AI search model's ranking system that prioritizes recent content over older, potentially more authoritative content. For example, ChatGPT has been found to use a 'freshness_scoring_profile', indicating that it gives preference to newer information. This means that regularly updating and refreshing content is a critical strategy for maintaining visibility in AI search, as even high-quality older content can be outranked by more recent, albeit less comprehensive, articles.