How should Internal Linking support entities?

Internal Linking for entities means connecting pages that explain related brands, products, features, concepts, personas, and use cases. For AI search, internal links help crawlers and retrieval systems understand your site structure and the relationships between entities. A glossary term should link naturally to deeper articles, product pages, documentation, comparison pages, and related definitions when those pages add context. Strong entity linking improves discoverability, distributes authority, and helps AI assistants build a clearer model of what your company does. Avoid generic link text; use descriptive anchors that match how buyers and AI systems refer to the entity.